THE EREADING BLOG

06

October

2015

By: Richard Starr

Categories:

Barnes & Noble’s Nook International Store Closing – A Dumb, Dumb Move

 LOGO-1-NookLet's talk a bit about short-sightedBarnes & Noble has announced that they are shuttering their international Nook ebook store.  Yet another example of how the world's second largest bookseller simply cannot get out of their own way.  Fortunately, these kinds of screwups leave the field open for competitors like Kobo...and us.  Ereading.com will be part of a fully-integrated eco-system devoted to books, reading, and publishing/distribution services.  How a company like Barnes & Noble, with billions in annual revenue, cannot get...

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26

March

2015

By: Richard Starr

Categories:

Can Barnes & Noble’s Redesigned Shopping Bags Revise its Bookstores?

LOGO-BarnesNoble-VerticalA few days back, an article by Belinda Lanks at BloombergBusiness asked a pretty simple question: "Can Barnes & Noble's Redesigned Shopping Bags Revive Its Bookstores?"

In a word: "No."

Using their plastic shopping bags to promote the Nook reader for the past few years didn't prop up that division or make it a particue market softened in 2013.    

The truth is, Barnes & Noble’s problems go way beyond the effectiveness of their shopping bags.

One of our biggest strengths at Eread Technologies is that

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