Can Barnes & Noble’s Redesigned Shopping Bags Revise its Bookstores?

LOGO-BarnesNoble-VerticalA few days back, an article by Belinda Lanks at BloombergBusiness asked a pretty simple question: "Can Barnes & Noble's Redesigned Shopping Bags Revive Its Bookstores?"

In a word: "No."

Using their plastic shopping bags to promote the Nook reader for the past few years didn't prop up that division or make it a particue market softened in 2013.    

The truth is, Barnes & Noble’s problems go way beyond the effectiveness of their shopping bags.

One of our biggest strengths at Eread Technologies is that

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