THE EREADING BLOG

26

March

2015

By: Richard Starr

Categories:

Can Barnes & Noble’s Redesigned Shopping Bags Revise its Bookstores?

LOGO-BarnesNoble-VerticalA few days back, an article by Belinda Lanks at BloombergBusiness asked a pretty simple question: "Can Barnes & Noble's Redesigned Shopping Bags Revive Its Bookstores?"

In a word: "No."

Using their plastic shopping bags to promote the Nook reader for the past few years didn't prop up that division or make it a particue market softened in 2013.    

The truth is, Barnes & Noble’s problems go way beyond the effectiveness of their shopping bags.

One of our biggest strengths at Eread Technologies is that

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02

March

2015

By: Richard Starr

Categories:

Barnes & Noble Splits Off Education Division

PrintAccording to Digital Book World and other sources, Barnes & Noble has elected to split off their "education division" (read: college textbooks) into a separate company.

Read the whole story here.

This sounds like good news for B&N stakeholders...until you look at their efforts to build a unified platform for both readers and publishing professionals so far.  And what I mean by that is that in all the years they've been competing with Amazon, they still haven't made any serious efforts to do so.  Today, B&N remains one of the most fragmented companies in the bookselling and publishing industries.  Among the issues I've observed are:

An inability to make decisive decisions concerning their often money-losing brick-and-mortar locations.

A strange unwillingness to capitalize on their base of...

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